Name of the project: Saraye Abrisham advertising
Employer’s name: Seraye Abrisham
Date: spring of 1998
Type of service provided: idea generation, graphic design
Field of activity of the brand: production and supplier of carpets
The initial challenge/brief provided by the employer:
Environmental advertising campaign with a branding approach based on the new identity of Sarai Abrisham
The solution/idea provided by Parmoontarh:
The main idea of Saraye Abrisham brand is based on butterfly, cocoon and silk, and the essence of women’s brand is art and choice. In the ideation of the campaign, taking into account the brand idea, the butterfly plays a central role. Two ideas were implemented in this campaign. The first idea is based on the fact that the butterfly instinctively chooses beauty. This design is designed from the point of view of a butterfly that is emerging from the cocoon, and it is shown that the butterfly is looking for beauty from the very first moment and its eyes see the beauty of the flower. In this design, in accordance with the idea, the slogan “choosing a butterfly is beautiful” was chosen for it, which refers to a kind of metamorphosis process in the life of a butterfly. The process that the butterfly chooses to move towards beauty and transform from a silkworm into a beautiful butterfly.
In the second plan, the main role is focused on the butterfly. In this design, the theme of beautiful choice is emphasized more. The selected angle of view shows a butterfly that chooses the most beautiful flower in a field full of flowers and refers to the beautiful rrnature of the butterfly lover. In this design, matching the idea, the slogan “Butterfly is beautiful by its choice” was used. In this design, we tried to point out the beautiful and unique choices that are available for the audience in the silk house.
